Customer Acquisition Cost
In the article "Customer Acquisition Cost," Jenn Moon discusses how the significant slowdown in public cloud growth and budget freezes in Q1 2025 have intensified pressure on revenue leaders, emphasizing that prioritizing post-sale customer success is a critical go-to-market strategy for modern Chief Revenue Officers to sustain growth despite decelerating new ARR.
Revenue Insurance for the Modern CRO: Why Post-Sale Success Is the GTM Advantage You Can’t Afford to Ignore
Jenn Moon
August 11, 2025
Q1 2025 was a wake-up call. Public cloud growth slowed by nearly 30% year-over-year. Budgets froze. Net-new ARR decelerated. And while the headlines focused on topline performance, the real pressure…