Metro Wireless boosts time to value and efficiency with TaskRay

Metro Wireless is a commercial-only internet service provider based in Detroit, offering connectivity solutions such as wireless internet, managed Wi-Fi, and VoIP phone systems. The team is dedicated to delivering better commercial connectivity and “putting a little soul behind IT.”

Before TaskRay

• ​Average self-install required two weeks; average pro-install required four weeks
• ​No adequate system for tracking projects and tasks, leading to dropped projects and delayed timelines

After TaskRay

• ​Internal project manager capacity increased by 50%
• ​Self- and professional-installation time decreased by approximately 25%
• ​Record numbers in profit and Closed Won opportunity volume with zero hiccups in the onboarding process

Challenges

Before implementing TaskRay, Metro Wireless struggled with managing projects and product installations, resulting in dropped projects, slower time to value for customers, and lost revenue. Initially relying on a physical whiteboard, they later switched to a software solution that lacked essential project management features. CEO Tyler Hoffman noted frequent process breakdowns, leading to disorganized projects and delayed timelines.

Solutions

TaskRay enables Metro Wireless to remain efficient and accomplish more with fewer resources. With TaskRay, Metro Wireless does not need to hire a dedicated project manager and can allocate those funds to growing its sales team. They expect their project volume to double by the end of the year, and their processes are now robust enough to handle the growth. Since implementation, customer self-installs have taken less than a week, and professional installs take under three weeks. CEO Tyler Hoffman reports that process breakdowns no longer occur and projects move much faster.

When Metro Wireless implemented Salesforce, they sought a Salesforce-native project management platform. Their main goal was to improve time to value by speeding up customer onboarding, decreasing costs, and increasing revenue. Their consulting partner highly recommended TaskRay, and Metro Wireless met all of their initial goals and more.

TaskRay greatly simplified and streamlined onboarding and product installation processes. Hoffman is now confident about focusing on growing Metro Wireless and acquiring larger, multi-site clients.

Process Support

“Despite our small team, TaskRay gives us the confidence to secure much bigger clients without fearing a breakdown in our process.”

— Tyler Hoffman, CEO, Metro Wireless

Why Metro Wireless Loves TaskRay

Customer Onboarding

TaskRay streamlines Metro Wireless’ repeatable onboarding process. With 80% of their business being self-installs and the other 20% requiring professional installation, TaskRay ensures every step of every process is completed efficiently.

TaskRay helps reduce the noise because project status is all in real time–it’s become our single source of truth.

Project Visibility

TaskRay drastically improves project visibility, so the entire Metro Wireless team knows where a project stands, who is responsible for what tasks, and when action needs to be taken to move it along.

TaskRay prevents dropped projects because as soon as you hit Closed/Won, it automatically kicks off the onboarding process.

Project Templates

As a Salesforce-native tool, TaskRay simplifies Metro Wireless’ project management by initiating the product-specific onboarding process immediately. It drives accountability, helps schedule installations, and provides task dependencies when timelines change—features their previous solution lacked.

Our sales frequently include multiple different products per customer, and I love that TaskRay allows you to merge those projects.

Project Stitching

Metro Wireless frequently sells multiple products to a single customer. TaskRay’s stitching feature makes it easy to merge unique onboarding projects into one by bringing all task groups together.